1. Domestic visitors
The buyers for wedding dress in China are different from America and Europe. In China, the main channel of sale is wedding photography companies, and then exclusive agencies and boutiques. Nearly 88.4% urban newly weds would like to take wedding photos, and select there wedding dress at the same time, so wedding photography companies come to be the main role in wedding dress selling. There are more than 100 thousands of scaled wedding photography studios in China, and the largest 30 thousands of them with distributing resources are members of CIW.
CIW gather most of the big photography company owners through the forum on wedding industry, it also attracts other industrial visitors to seek cooperation opportunities.

2. Foreign visitors
As a best routine stage to issue various front-line and top wedding vogues, CIW attracts hundreds of visitors from abroad especially from Asian countries and regions, such as Japan, South Korea, Singapore, Thailand, Malaysia, Philippine, Indonesia, Hong Kong, Taiwan etc..
The statistic shows that nearly 10% of the total visitors are from abroad.